Meta’s Threads Surpasses 200 Million Users – Is Twitter Finally Dead?

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Meta’s Threads Explodes to 200 Million Users – A Social Media Earthquake

Meta’s Threads Explodes to 200 Million Users

In a shocking turn of events that’s shaking Silicon Valley to its core, Meta’s Threads has surpassed 200 million active users, a feat it achieved in just over a year. Launched as a rival to Twitter, now rebranded as X by Elon Musk, Threads is gaining traction at a pace that few analysts saw coming.

The social media war is no longer speculative—Meta’s Threads vs Elon Musk’s X is now the biggest digital battlefield. The question on everyone’s mind: Is Twitter finally dead?

What is Threads? And Why Is It Booming Now?

Threads is Meta’s text-based conversation app, designed to offer real-time conversations similar to Twitter, but integrated with the Instagram ecosystem. Initially launched in July 2023, the platform struggled to retain early users. But Meta went back to the drawing board, introduced sweeping updates, and most importantly—leveraged Instagram’s 2 billion users to pump life into Threads.

Key features fueling Threads’ growth:

Seamless Instagram login
Clean, ad-free interface (for now)
Longer posts than X
Built-in follower migration from Instagram
AI-powered content moderation
A focus on positivity over controversy

With these upgrades, users started returning. And by July 2025, Threads crossed 200 million monthly active users, officially making it the fastest-growing Twitter alternative in history.

Elon Musk’s X Struggles Amid Controversy

Meta’s Threads Explodes to 200 Million Users

While Meta rides high, Elon Musk’s X is fighting an uphill battle. Musk’s ambitious transformation of Twitter into “X”—an all-in-one app for banking, media, and communication—hasn’t gone as smoothly as expected.

X’s Biggest Setbacks:

Mass layoffs in moderation teams
Controversial policy changes, including removing the block button
Premium subscription push alienating free users
Loss of major advertisers like Disney, Coca-Cola, and Apple
Increased hate speech, according to watchdog groups
Threads stealing Gen Z users rapidly

While Musk’s core fans remain loyal, the mainstream user base is now reconsidering their loyalty.

What Are Users Saying About Threads vs X?

Social media influencers, journalists, and even celebrities are now flocking to Threads. Some are calling it “the new digital town square.”

🔹 @sarahtech: “Left X for Threads and I’m not looking back. It’s just… calmer.”
🔹 @financegeek: “Threads is Twitter without the toxicity. Meta might’ve nailed it this time.”
🔹 @elonmusk (on X): “Meta is just a copycat. But imitation is the sincerest form of flattery.”

Musk’s jabs are constant, but even loyal users admit that Threads feels more refreshing, especially as X turns into a subscription-first platform.

Threads vs X: The Data Battle

Feature	Threads (Meta)	X (Twitter)
Monthly Users	200M+	~180M
Post Length	500 characters	280 (free), 25,000 (premium)
Ads	Not yet	Yes
Content Type	Text, image, video	Text, image, video, audio
Ownership	Meta (Mark Zuckerberg)	Elon Musk
Monetization	Coming Soon	Ad + Subscription
Moderation	AI + Human	Decentralized under Musk

Meta is clearly playing the long game—prioritizing user base over monetization. Meanwhile, Musk wants X to be immediately profitable, even at the cost of user satisfaction.

Why Meta’s Threads Is Winning

Integration with Instagram
Users don’t need to create new accounts—Threads leverages the existing userbase.
Ad-Free Experience
At a time when X bombards users with ads and subscription prompts, Threads keeps it clean.
Cultural Shift
The younger generation, especially Gen Z, prefers safe spaces for expression over “free speech absolutism.”
Better Community Guidelines
Threads maintains a firm stance against misinformation, harassment, and spam—attracting brands and creators.
Meta’s Financial Power
With deep pockets and existing ad infrastructure, Meta can afford to run Threads lean until it monetizes fully.